Most companies are always looking for more ways to grow their business or digital marketing strategies. There are many ways to do it, but one of the most popular methods is to diversify services and products. This task might seem intimidating at first. Even though you’re well versed in all things that your company has to offer, you might feel apprehensive about adding more products or services. However, you shouldn’t feel deterred from diversifying because it can not only increase your sales, but it also helps strengthen your company. Here are a few ways you can diversify what your company has to offer.
Create or source new products
The most obvious solution is to develop a new product that fits into your current lineup or find some different options from your current supplier. You could either develop something new or offer some enhanced service package with an existing product. One idea, if you offer a service like web design, is to bundle web developing with other related services such as writing. Product bundles create a greater sense of perceived value. You could also offer other services that your customer might need, but would not necessarily fit into a bundled package.
Try white labeling
When you don’t have the time or resources to create a new product or service, you can use white labeling. This is when another company produces a product or offers a service with your brand name. White labeling effectively increases your offerings without the need to develop more yourself. For example, you could utilize an SEO reseller service with your own branding that will reach new customers and expand upon your services. This is also better for customers because they don’t need to use different companies to get everything they need.
Join with another business
By collaborating with other businesses, you can expand your products and services for mutual benefit of both companies. This also has the added benefit of increasing your customer base and reaching different kinds of people. For example, you could sell another company’s products in your store. If you have a website, you could display contact links for both companies.
Offer products both online and offline
In today’s business world, every company should utilize the internet because it reaches so many customers with very little relative cost. The internet also makes certain types of digital products available that can’t be sold in a physical store. For example, if you provide courses or coaching, this is easily converted into a video format that can be sold and viewed online. A combination of both in-person and digital course material can also provide an enhanced learning experience.
Given all the ideas mentioned here, it’s obvious that diversifying your products isn’t necessarily hard to accomplish. Before you know it, your company could grow to a larger scale with much higher profits
